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By Svenja Stellmann

learn Paper (undergraduate) from the yr 2010 within the topic company economics - company administration, company Governance, grade: 1,0, Northumbria collage, path: Strategic administration and management, language: English, summary: Japan airways company (JAL) is the prime full-service airline in Asia working within the family and foreign passenger air-transport undefined. in spite of the fact that, in 2009 JAL's monetary scenario is alarming. 2009 used to be accomplished by means of a ¥51bn working loss, representing a lessen of ¥140bn from prior yr. compared, JAL's significant competitor All Nippon airlines manages to stick within the black. this suggests JAL's aggressive place is obviously at risk. Even worse - if JAL doesn't discover a new strategic choice instantly they're at risk of going bankrupt soon.

This paper intends to discover one of these strategic choice to warrantly destiny good fortune of the airline. a radical strategic research together with an inner and exterior research is used to determine the main strategic concerns. Afterwards 3 attainable strategic suggestions are mentioned. the main promising choice is recommend and its implementation matters are completely discussed.

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Case Study Japan Airlines: A Strategic Analysis by Svenja Stellmann


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