Read e-book online Jugaad Innovation: Think Frugal, Be Flexible, Generate PDF

By Navi Radjou,Jaideep Prabhu,Simone Ahuja,Kevin Roberts

"Jugaad Innovation is the main complete e-book but to seem at the topic [of frugal innovation]."
The Economist

A frugal and versatile method of innovation for the twenty first century

Innovation is a key directive at businesses around the globe. yet in those difficult occasions, we will not depend on the previous formulation that has sustained innovation efforts for decades—expensive R&D tasks and highly-structured innovation techniques. Jugaad Innovation argues the West needs to glance to areas like India, Brazil, and China for a brand new method of frugal and versatile innovation. The authors convey how in those rising markets, jugaad (a Hindi notice which means an improvised answer born from ingenuity and cleverness) is resulting in dramatic progress and the way Western businesses can undertake jugaad innovation to achieve our hypercompetitive world.

  • Outlines the six ideas of jugaad innovation: search chance in adversity, do extra with much less, imagine and act flexibly, preserve it basic, contain the margin, and stick with your heart
  • Features twenty case reviews on huge organisations from round the world—Google, fb, 3M, Apple, most sensible purchase, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata team, and more—that are actively working towards jugaad innovation
  • The authors weblog on a regular basis at Harvard company Review; their paintings has been profiled in BusinessWeek, MIT Sloan administration evaluate, The monetary instances, The Economist, and more
  • Filled with formerly untold and fascinating tales of imaginitive jugaad innovators and marketers in rising markets and the United States

This groundbreaking ebook exhibits leaders far and wide why the time is true for jugaad to come to be a robust company instrument within the West—and the way to deliver jugaad practices to their organizations.

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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou,Jaideep Prabhu,Simone Ahuja,Kevin Roberts


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